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Penn Branded Merchandise and Licensing Information

For more than 200 years the University of Pennsylvania has fostered rich traditions, generated storied accomplishments and served as the embodiment of academic eminence. The Penn logo and the University shield are graphic manifestations of our reputation and play an important role in communicating and reinforcing the brand identity of the institution.

To promote the Penn brand, the University permits the manufacture of apparel and other items bearing its name, trademarks and images by extending a license to specific vendors who produce a variety of products available for purchase.

Click on the links below for information and references regarding:

How to become
a licensee

Manufacturer Code
of Conduct

Guidelines for use of the
University Name

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