As Director, Communications and Special Projects, Sandra oversees the strategic development and execution of communications supporting Division areas, which include purchasing, parking, transit, mail services, ice rink, home ownership services, campus hotels, children’s center and the Morris Arboretum. In addition, special communications projects encompass the introduction of the Penn Travel Card to faculty and staff as well as the benchmarking and development of the annual report.
Sandra has spent much of her career in nonprofit management, predominately at professional associations and other member-based organizations. Most recently she was employed at Project Management Institute (PMI) where she oversaw the association's global marketing and public relations strategy followed by the creation of a new business unit serving the project management supplier market. She developed global business development and revenue strategies for traditional and nontraditional market segments, using market research and sales trending information to forecast areas of growth. Sandra also directed the association’s world-class awards and recognition program and its volunteer workforce of almost 250.
Sandra earned a bachelor’s degree in Communications / Public Relations from the University of Delaware. She holds the professional designation IOM in nonprofit management from the United States Chamber of Commerce’s Institute for Organization Management.